Switching From Houzz Pro to Projul | Migration Guide

If you are reading this, you have probably been thinking about leaving Houzz Pro for a while. Maybe the leads are not what they used to be. Maybe you are tired of paying top dollar for contacts that go nowhere. Or maybe you have realized that Houzz Pro works great for designers but falls short when you need real construction project management.

You are not alone. Thousands of contractors have made this exact switch. This guide walks you through why contractors leave Houzz Pro, what the migration looks like, and how Projul stacks up as a replacement.

Why Contractors Leave Houzz Pro

Houzz started as a home design platform, and that DNA still runs through everything it does. For remodelers and designers, it can work well. But for general contractors, builders, and trade specialists, the cracks show up fast.

Lead Quality Is Declining

This is the number one complaint from contractors on Houzz Pro. Five years ago, Houzz leads were gold. Homeowners on the platform had money to spend and projects ready to go. Today, the story is different.

Many contractors report that Houzz leads are increasingly low quality. Tire kickers. People shopping for the cheapest bid. Homeowners who are “just browsing” but somehow ended up in your inbox as a paid lead. You are paying $50 to $150 per lead (sometimes more depending on your market) and closing a smaller percentage every year.

The math stops working when your lead cost goes up and your close rate goes down.

Expensive Lead Fees Add Up Fast

Houzz Pro charges per lead, and those fees are not cheap. In competitive markets, contractors can easily spend $1,000 to $3,000 per month just on leads. That is on top of your Houzz Pro subscription.

Compare that to owning your own lead generation through Google, your website, and referrals. Yes, it takes more work upfront. But you are building an asset you control instead of renting leads from a platform that can raise prices any time it wants.

Platform Dependency Is Risky

When Houzz is your primary lead source, Houzz controls your business. They set the prices. They decide which contractors show up first. They change the algorithm, and your phone stops ringing.

Building your business on a rented platform is like building your house on rented land. It works until it does not.

Limited Project Management Beyond Design and Remodel

Houzz Pro has decent tools for mood boards, 3D renderings, and design collaboration. If you are an interior designer or a design/build firm, those features are useful.

But if you need real construction project management, job costing, crew scheduling, time tracking, or field communication tools, Houzz Pro falls short. It was never built for managing a framing crew or tracking subcontractor costs on a $500K addition.

What Transfers From Houzz Pro to Projul

Before you make the switch, you want to know what comes with you. Here is the breakdown.

What you can bring over:

• Contact information (names, emails, phone numbers, addresses)
• Project notes and history (exported as files)
• Photos and documents (download and re-upload)
• Financial records and estimates (exported as PDFs or spreadsheets)

What stays on Houzz:

• Your Houzz profile and reviews (they stay public, which is actually good)
• Lead history within the Houzz platform
• 3D renderings and mood boards (Houzz proprietary format)
• Any active Houzz lead subscriptions

The key point: your client relationships and data belong to you. Export everything before you cancel your Houzz Pro subscription.

Migration Steps: Houzz Pro to Projul

Switching does not have to be painful. Here is a step by step plan that most contractors complete in one to two weeks.

Step 1: Export Your Data From Houzz Pro

Log into Houzz Pro and export everything you can. Start with your contact list. Houzz Pro lets you export contacts as CSV files. Grab those first.

Next, download any project documents, photos, and files you want to keep. Save estimates and invoices as PDFs. If you have notes or project histories, copy those into a document.

Do this before you cancel anything. Once your subscription ends, you may lose access to some data.

Step 2: Sign Up for Projul and Set Up Your Account

Head to Projul’s pricing page and pick the plan that fits your business. All plans include unlimited users, so you do not have to worry about per-seat costs as your team grows.

• Core ($399/mo annual): CRM, estimating, invoicing, and scheduling for growing teams
• Core+ ($599/mo annual): Everything in Core plus job costing, time tracking, and advanced reporting
• Pro ($1,199/mo annual): Full platform with custom workflows, integrations, and priority support

Not sure which plan fits? Schedule a demo and the Projul team will walk you through the options.

Step 3: Import Your Contacts

Take that CSV file from Houzz Pro and import it into Projul’s CRM. The import tool maps common fields automatically. Names, emails, phone numbers, and addresses drop right in.

For any custom data, you can create custom fields in Projul to match what you had in Houzz Pro. The onboarding team can help with this.

Step 4: Set Up Your Estimating Templates

One of the biggest upgrades you will notice is Projul’s estimating tools. Instead of building every estimate from scratch, you can create templates for your most common project types.

If you had estimate templates in Houzz Pro, use them as a reference to build new ones in Projul. Most contractors find that Projul’s estimating is more flexible and better suited to construction work.

Step 5: Configure Invoicing and Payments

Set up your invoicing preferences in Projul. Connect your payment processor so clients can pay online. Projul supports progress billing, which is critical for construction projects where you bill at milestones instead of all at once.

Step 6: Move Your Active Projects

For any projects currently in progress, create them in Projul and add the relevant details. Assign crew members, set up schedules, and upload any documents from Houzz Pro.

You do not have to migrate completed projects unless you want the history. Focus on active work first.

Step 7: Train Your Team

Get your crew on the Projul mobile app. Show them how to check schedules, log time, and communicate through the platform. Most teams pick it up within a day or two.

Projul’s onboarding team provides training sessions, so you do not have to figure everything out on your own.

Feature Comparison: Houzz Pro vs. Projul

Here is how the two platforms compare for construction contractors.

Lead Management and CRM

Houzz Pro ties lead management to its marketplace. You get leads through Houzz, and you manage them in Houzz. If you stop paying for leads, the CRM becomes less useful.

Projul’s CRM works with leads from any source. Your website, Google Ads, referrals, home shows, whatever. You own your pipeline and do not depend on one platform for new business.

Estimating

Houzz Pro offers basic estimating that works for design and remodel projects. But it struggles with complex construction estimates, assemblies, and line item details.

Projul’s estimating was built for construction. Templates, assemblies, cost databases, and the ability to handle multi-trade estimates make it a better fit for builders and GCs.

Project Management

This is where the gap is biggest. Houzz Pro handles project timelines and basic task tracking. But it does not offer the depth that construction projects demand.

Projul gives you Gantt charts, dependency tracking, crew scheduling, daily logs, and field communication tools. It is built for managing construction work, not design boards.

Invoicing and Payments

Both platforms handle invoicing. Projul adds progress billing, change order tracking, and integration with your estimating data so invoices match what you quoted. Projul’s invoicing keeps everything connected from estimate to final payment.

Scheduling

Houzz Pro has a basic calendar. Projul’s scheduling includes drag and drop crew scheduling, resource allocation, and calendar views that your entire team can access from the field.

Pricing

Houzz Pro pricing varies based on your market and lead volume. The subscription plus lead fees can easily run $500 to $3,000 per month or more.

Projul pricing is straightforward. Core at $399 per month, Core+ at $599 per month, or Pro at $1,199 per month (annual billing). Every plan includes unlimited users. No per-lead charges. No surprise fees.

Building Lead Generation Independence

The biggest mindset shift when leaving Houzz Pro is realizing you need to own your lead generation. Here is how to start.

Invest in Your Website

Your website should be your best salesperson. Make sure it loads fast, looks professional, and makes it easy for homeowners to contact you. Add project photos, testimonials, and a clear call to action on every page.

Claim Your Google Business Profile

If you have not already, claim and optimize your Google Business Profile. This is free and puts you in front of homeowners searching for contractors in your area. Ask happy clients to leave reviews.

Build a Referral System

Your best leads come from past clients and trade partners. Create a simple referral program. A thank you gift card, a discount on future work, or even just a sincere thank you note goes a long way.

Use Your CRM to Follow Up

Most contractors lose leads because they do not follow up fast enough or often enough. Projul’s CRM helps you track every lead and set reminders so nobody falls through the cracks. When you respond within an hour instead of a day, your close rate jumps.

Consider Targeted Advertising

Google Ads and Facebook Ads let you target homeowners in your service area who are actively looking for your type of work. You control the budget, the targeting, and the messaging. No middleman taking a cut of every lead.

What to Expect in the First 30 Days

Week 1: Account setup, data import, and team invitations. This is the foundation.

Week 2: Build your estimating templates and configure invoicing. Move active projects into Projul.

Week 3: Your team starts using Projul daily. Expect questions. That is normal. Use Projul’s support resources and training sessions.

Week 4: You are running your business on Projul. Leads are tracked, projects are managed, and you have a clear picture of your business without depending on Houzz.

The Bottom Line

Leaving Houzz Pro is not about finding a replacement for Houzz leads. It is about building a business that does not depend on any single platform for survival.

Projul gives you the construction management tools that Houzz Pro lacks, at a predictable price with unlimited users. You get a real CRM, powerful estimating, invoicing, scheduling, and project management built for how contractors actually work.

Ready to make the switch? Schedule a demo and see how Projul fits your business. Or check out Projul’s pricing to compare plans and find the right fit for your team.